One of the coolest girls on the planet who exceeds the limits of creativity, Tony Gum has stolen our hearts and has brought a lot of aesthetics into the world of fashion and arts.

The 22-year-old native of Cape Town who is an aspiring photographer and model maintains a highly curated page that reads “Artist in learning” where she features herself and her squad of equally creative friends. Known as the ‘coolest girl in Cape Town’ by Vogue International, Tony Gum has her own flair of style which is also influenced by Wes Anderson nerds, Jamaican Rastafarians, and Tim Burton outcasts.

image by Tony Gum
image by Tony Gum
image by Tony Gum
image by Tony Gum


In this digital age of the World Wide Woman (WWW), wherein an Instagram feed of a stylish stranger located on the other side of the planet is as transportive as unused frequent flyer miles, there is simply no dearth of beguiling international cool girls to discover and fall for.

– Marjon Carlos, Vogue

image by Tony Gum
Black Coca series by Tony Gum: seeks to to show a pathway to embracing the West while remaining true and proud of one’s heritage, image by Tony Gum.


image by Tony Gum
image by Tony Gum


Gum is not only a film student at the Cape Peninsula University of Technology, but she is the co-founder of the Local Collective Vlog on YouTube, which is affiliated to the Icon Endemol global network of multimedia content producers.

Almost everybody in Cape Town wants to be unique and there are many subcultures such as hip-hop heads, Pantsula devotees, hippies, grunge, dapper folks, etc. . . . Influences and microtrends of the diverse divisions are represented through accessories like bucket hats, unisex wide-brim hats, facial piercings, layered bracelets, and big bags.

-Tony Gum, Vogue

image: Tony Gum
image: Tony Gum


Gum is represented by the Christopher Moller Art Gallery in which her latest projects include “uTwiggy“, “iSnap” and the famous “Black Coca” series, launched at the Johannesburg Art Fair 2015. Gum is proud of her African heritage but she is equally happy to fuse with Western brands: she has the best of both worlds.

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One thought on “Rockstar Of The Week: Tony Gum”

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